Asda named cheapest supermarket for Christmas food and drink

Asda has been crowned the lowest-price supermarket for premium Christmas food and drink by trade magazine, The Grocer.

The supermarket topped the Grocer’s annual festive price comparison survey which tracked the price of 33 premium Christmas products including turkey and all the trimmings, pigs in blankets and mince pies at Asda, Sainsbury’s Morrisons and Waitrose.

Asda’s festive basked totalled £154.41 and was £19.48 cheaper than the average basket price across the other supermarkets, with only Tesco being able to get within touching distance and that was after its Clubcard prices were factored in.

Shoppers without a Tesco Clubcard would have paid £23.07 more than if they’d visited Asda, while Clubcard holders paid just £3.62 more.

Asda also offered the lowest price on 19 of the 33 festive products including smoked salmon slices, mince pies, pigs in blankets, Christmas cake, Baileys and Lanson champagne.

Sainsbury’s was £21.57 more expensive than Asda. And premium really did mean premium at Waitrose, with the upmarket retailer coming in almost £40 more expensive than Asda at £189.46.

Overall inflation was not a massive factor in this year’s festive basket shop as it was only 7.1% more than 2022. There was none of the eye-watering price hikes that have been seen over the past year, although the Grocer noted that availability of fresh turkeys made comparison more difficult. The biggest rises were parsnips (29p) and Bailey’s, cheeseboard cracker selection, Gaviscon and Yule log, which were all 22% more expensive than last Christmas.

This is how the supermarket faired:

Asda - £154.41

Morrisons - £157.02

Sainsbury’s - £171.32

Tesco - £175.09

Waitrose - £189.46

Following on from its success in the basket shop, Asda has announced it’s to reduce prices across a range of festive products.

Shoppers can pick up vegetables from just 19p – including 1kg of carrots, 500g of sprouts, 350g of broccoli and 500g of parsnips.

Meanwhile, Asda’s own brand frozen Christmas Dinner is just £4.17 per head - featuring a turkey crown and seven side dishes.

There’s also a ‘4 for 3’ deal on frozen party food and a ‘3 for 2’ offer on Christmas party food which are available until 1 January.