Asda scraps price match scheme and cashback on rewards

Asda has recently stirred the pot with some big changes to their rewards and price match schemes.

The supermarket has decided to scrap its ‘star products’, which previously allowed customers to earn 10% cashback in their Asda Reward Cashpot.

This cashback could then be transformed into vouchers for future shopping trips.

This change comes hot on the heels of Asda’s decision to also end their price match scheme with Aldi and Lidl, introduced just a year ago.

That’s Asda price

The supermarket has shifted its focus back to its own pricing strategies, with plans for a new price-cut rollback campaign and the return of the ‘That’s Asda Price!’ slogan.

An Asda spokesperson told The Grocer: "We’re focused on our own great Asda Prices not competitor comparisons.

“We’ve started 2025 as we mean to go on by cutting prices on thousands of products and there’s much more to come with Rollback.”

They’re aiming to cut prices on thousands of products, so keep your eyes peeled for those special offers.

How to cut your supermarket spending

If Asda’s announcements have left you feeling less than thrilled, don’t worry.

We’ve got loads of tips to reduce the cost of your supermarket shop, from meal planning and stocking up on yellow sticker deals to the apps you can use to make the most of a freebie.