Hundreds of prices slashed at Asda and Morrisons

Asda and Morrisons have cut the cost of hundreds of everyday staples to help families feeling the pinch after Christmas.

Asda’s ‘big Jan price drop’

More than 2,500 prices of everyday products have been slashed by an average of 26%.

The discounts are available in-store and online, making it easier for everyone to take advantage of the savings.

According to Asda's income tracker, while household spending power has improved somewhat, rising inflation remains a big concern.

The discount scheme provides a timely lifeline as families look to cut costs.

David Hills, chief customer officer at Asda, said: “We know that as we come out of the festive period, budgets can be a concern for many families. Our big Jan price drop aims to ease that burden…”

What’s on offer at Asda?

Some of the items included in the big Jan price drop are staples that most families buy week in and week out.

Here's a snapshot of some of the products that have seen price cuts:

• Asda chicken breasts – was £4.40, now £4.00
• Asda whole chicken 1.45kg – was £4.95, now £3.80
• Birds Eye omega fish fingers 10pk – was £3.00, now £1.25
• Cathedral City mature cheddar 300g – was £3.75, now £2.50
• Dolmio bolognese sauce 450g – was £2.50, now £1.50
• McCain chips 900g – was £3.20, now £1.60
• Nescafe classic original 200g – was £4.85, now £3.50
• Old El Paso fajita kit – was £3.80, now £2.50
• Pampers baby dry nappies – was £10, now £4
• Persil wonder wash – was £7, now £3.00

More than just price cuts

Asda’s not stopping at lowering prices. They’re also continuing to offer their popular cafe ‘winter warmer’ meal deal throughout January and February.

For just £1, people aged 60 and over can enjoy soup, a roll and unlimited tea or coffee in any of Asda’s 205 cafes. Over 400,000 meals have been served up so far.

Morrisons price match

Morrisons is also stepping up its game with an improved price match pledge, reports the Express.

The offer aims to beat competitor prices, particularly budget supermarkets Aldi and Lidl.

Over 500 essentials have been price matched, with prices reviewed twice-weekly to keep them competitive.

This means shoppers can confidently grab their everyday basics without worrying about overspending.

As Gareth Lloyd, head of price at Morrisons, says: “It's all about helping shoppers get more for their money."

These savings are available in-store, online and via click-and-collect, but not when ordering through third-party platforms like Amazon and Deliveroo.

What’s on offer at Morrisons?

Look for own brand items, such as:

• bananas, five pack – 78p
• British semi-skilled milk, four pints –  £1.45
• British single cream, 600ml – £1.98
• carrots, 1kg – 65p
• olive oil, 1 litre – £7.29
• onions, 1kg – 99p
• orange squash no added sugar double concentrate, 1.5l – 95p
• penne pasta, 500g – 75p
• plain flour, 1.5kg – 79p
• The Best white golden yolk free range eggs, six pack – £1.99
• toastie white loaf, 800g – 75p
• tomato and chilli pasta sauce, 500g – 69p

More savings with Morrisons More

Morrisons have also relaunched a revamped loyalty programme, giving customers a chance to earn more points than ever.

With the new Morrisons More Card, shoppers can now bag five points per product purchase. This applies to:

• in-store shopping
• online orders
• Morrisons Daily convenience spots
• shopping on Amazon

Convert your points into "Morrisons Fivers" – a £5 discount on future shops. Keep your Morrisons More Card handy and start collecting those points.

Tips to save more

With serious savings to be had on a wide range of household staples, these discounts are an opportunity to stock up without breaking the bank.

Why not see if you can save even more? Check out our top money-saving tips to make your budget go further.