Supermarkets change their Aldi price-match schemes

Two more supermarkets have followed in Asda’s footsteps by cutting the products available under their Aldi price-match schemes.

This comes as experts predict food costs will grow later in the year.

What has Sainsbury’s changed?

Analysis by the Grocer found that between November 2024 and 12 February this year, Sainsbury's dropped more than 100 products from their Aldi price-matching campaign – 681 to 566.

Sainsbury’s responded to This is Money saying the number of items covered by the scheme varies and that on 19 February it was back up to 606. 

The supermarket went on to say they offer “outstanding value throughout the year” with a range of initiatives like Aldi price match, low everyday prices, Nectar prices and their own value brand, Stamford Street.

In November, Sainsbury’s became the first supermarket to roll out Aldi price match to convenience stores. These shops tend to be smaller than supermarkets with a more limited selection of products that are usually more expensive.

What has Tesco changed?

Tesco has changed the qualifying criteria for a product to be included in their Aldi price-matching scheme.

For a Tesco product to make the cut now, their Aldi equivalent needs to be found in at least 10 of the value retailer’s stores, up from five. This means fewer items are included in the promotion.

Tesco was the first supermarket to introduce Aldi price matching back in 2020.

What changes did Asda make?

Last month, Asda revealed it wouldn’t be matching Aldi or Lidl’s prices anymore, instead bringing back their ‘rollback’ campaign to offer their own discounts.

They’ve also scrapped ‘star products’ from their rewards scheme, which let customers earn cashback towards a voucher.

Spend less on groceries

Aldi, Lidl and Iceland currently offer the best value for money, according to consumer group Which?, so it might be worth checking them out if you currently shop elsewhere.

We’ve also got loads of tips to reduce the cost of your supermarket shop, from meal planning and stocking up on yellow sticker deals to the apps you can use to bag freebies.