managing your money
Published 19 Feb 2025
2 min read
Revealed: the cheapest supermarkets
Which? has revealed the supermarkets that offer the best value for money.
Published: 19 February 2025
It comes as the consumer group unveiled the UK’s best supermarket, with M&S coming out on top.
What’s the criteria?
Nine supermarkets – Waitrose, M&S, Tesco, Asda, Morrisons, Sainsbury’s, Aldi, Lidl and Iceland – were graded on their:
- value for money
- overall customer service
- staff availability and helpfulness
- store appearance
- queuing time at the checkout
- self-service
- stock availability
- range of products
- overall quality of own label and fresh products
Best value for money
Budget supermarkets Aldi and Lidl both scored the highest, as did Iceland, which was also highly rated for stock availability.
All three retailers scored four out of a possible five stars in the value category – the highest of all nine supermarkets.
No supermarket received the maximum score, with Which? suggesting this may be because many households are still tightening the purse strings when it comes to groceries.
Food prices are also expected to rise this year – the British Retail Consortium warns costs could climb by 4.2% in the second half of 2025.
The scores
Although Which? named M&S its recommended provider, with a top score of 79%, Aldi and Iceland weren’t far behind – they each scored an overall 72%.
Lidl’s 69% fared slightly better than Asda and Morrisons, which both scored lowest for value.
Which? retail editor Reena Sewraz said that while shoppers cared about a good experience and quality products, Aldi, Lidl or Iceland “may be the preferred choice for those who prioritise affordability above all else”.
Keeping costs down
We’ve got loads of tips on making the most of your supermarket budget, from taking advantage of yellow sticker deals to using apps and loyalty cards. Check out our blog to maximise your weekly shop.
Michelle is a qualified journalist who spent over seven years writing for her local online newspaper. Having grown up in some of the North West’s most deprived areas, she has a first-hand and empathetic understanding of what it means to face serious money worries. With a strong interest in mental health issues, she is a keen advocate of boosting the accessibility of financial wellness services.
Published: 19 February 2025
The information in this post was correct at the time of publishing. Please check when it was written, as information can go out of date over time.
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